Helping Taiwanese people overcome their challenges in dressing and styling

Project Overview
I conducted research to identify the views and pain points of Taiwanese people regarding dressing. I then designed an app to address these issues with elements such as inspiration, motivation, and fun.
Duration
2 months
(Jan - Feb 2023)
My role
User research
UX/UI design

Prompt

Do Taiwanese people care about dressing well?

The topic of Taiwanese people's lack of fashion sense and how they rarely dress well is discussed at all times. If we do a quick search on various forums or news websites, we can find a lot of related articles (as shown in the picture).

Image of searching results

Process

How did the project go?

Research I

Survey
Target users

People from 18 to 35 years old: who are generally considered to place more emphasis on fashion and are relatively willing to spend time and money on their clothing.

Research Goals
  1. Identify the issue of if Taiwanese people rarely dressing well.
  2. Identify the main reasons why Taiwanese people rarely dress well.
  3. Identify user needs and pain points about Taiwanese people dressing.
  4. Analyze the interaction between Taiwanese people's dressing behavior and dressing platform.
Image of the survey posted on Facebook group
Method

I posted a survey on my university's Facebook group, and the survey was divided into three main categories:

1. Participants' views on the overall dressing behavior of Taiwanese people.
2. Participants' own dressing habits and related issues.
3. Participants' opinions on a platform related to dressing.

Sample Size: 132
Age: Most are 19-24 yrs (83.3%)
Gender: Female 69%, Male 31%

What did I learn from the research?
  • 16.6% of participants always dress well when they go out.
  • 59.7% of participants don't know how to dress well.
  • 50% of participants never take pictures of their outfits.
  • 66.6% of participants don't share their outfit pictures on social media.
  • 89% of participants think they will try to use a dressing app for some reason.
  • 81% of participants hope to view or learn from others' outfits through a dressing app.

Define

Opportunity areas

I created an opportunity map to identify three kinds of potential target users, and used the HMW method to define the problem that must address.

1. How might we help them to dress more stylishly?
2. How might we increase their frequency of dressing well?

"If most people expect to learn from others' outfits through this platform, then who shares their outfits?", so

3. How might we increase their willingness to share their outfits?

Research II

Image of the focus group interview
Focus group interview

After gaining a clearer understanding of the target users and the critical issues that need to be addressed, I hope to obtain further insights into the HMW questions through a second round of research.

Method

Format: Google Meet 2-hour meetings
Participant numbers: 8
Age: 22~28 yrs
Gender: 4 women and 4 men
Characteristics: Including single/in relationship, can/can't dress well

We've all been through the same things...
Scenario 2: have nice clothes but bad fashion sense
Scenario 1: always bought similar clothes

Research Synthesis

What are the user needs or pain points?

After a series of research, what did I learn from them to help my upcoming design?

Problem Statement
In Taiwan, there is no app specifically designed to facilitate people getting inspiration from others, and boosting their interest in dressing

Persona

A good design starts with a good story!

According to the three kinds of potential target users, I created personas for each of them to help me focus on designing a solution that meets their needs.

Design Concepts

How am I going to help our users?

Prototype

High-fidelity design
Search and Filter
Collect/
Compare clothing
Account and Credit
Add new post
Daily challenge
1. For users who are looking for outfits ideas or learning to dressing well:
  • Popular topics and tags in the homepage, as well as daily challenges to help find outfit inspiration.
  • Selected the most effective filter options based on research, such as color, height, and tags.
  • Community-related features such as outfits of multiple users, following and saving other users' posts.
  • Clear sizes of outfits and links to the corresponding online stores in posts.
2. For users who need motivation to dress well and to share their outfits:
  • Use positive feedback to remove the pressure of likes, such as: ”Your outfit has helped 222 people!”
  • Community-related features, such as sharing challenges and closets with friends.
  • Options to post anonymously for users are shy or value privacy.
  • Suggestions of photo poses for users not good at taking photos.
  • Using credits to redeem store coupons as rewards to encourage users to share their outfits.

User feedback

User testing feedback

Positive

  • It is very convenient and innovative to search for multiple people's outfits.
  • It's easy to compare outfits for people with similar heights and link to the stores.
  • Wardrobe function is very practical and can prevent from buying similar clothes.
  • The community-related features are very interesting and well thought-out.
  • Being able to get discounts on clothes through the app is a great incentive to use it.
  • Some details have been thoughtfully designed, such as anonymity and positive language.

Negative

  • Not sure if the daily challenge feature is compelling enough to keep users interested.
  • The image format doesn't seem consistent on every page.

Reflection

Takeaways

In this project, I learned to better utilize research to identify the actual problems that users face, rather than relying on my own assumptions. Throughout the design process, from research to design, I focused on the core concept and user needs. I believe that approaching the design from the user's perspective helped me create a practical product.

廖浚宏
ChunHung (Caleb), Liao
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